Zune Opens Nerd Club
[Uploaded on March 17, 2008 by Carlo Alberto Della Siega]
A club to celebrate the love child between Steve Ballmer and Robbie the Robot, otherwise known as the Zune player has opened in downtown LA:
Zune L.A., formerly photographer Greg Gorman’s studio, serves as an office for a handful of the Microsoft music player’s employees during the day, but, after dark at events such as last month’s opening soiree, the tri-level space offers the company the opportunity to court L.A.’s tastemakers.
The venue on Beverly Boulevard offers loners and misfits the opportunity to experience the joys of owning one of Microsoft’s misadventures into consumer products.
Jamaal Layne, project manager for Zune L.A., likens the experience of entering the space to “walking into an actual Zune [player].”
Which means the experience is a lot like walking into that math club social that you accidentally happened upon while looking for the loo at the Student Association building. The walls lined with awkward teens furnishing their zunes pocket protectors.
With Microsoft sounding being beaten in the game console market and producing a music player they can’t even give away, a club to celebrate a mostly irrelevant piece of consumer plastic means they obviously have more money than sense. A club to celebrate the blender would have been a better use of people’s time and money.
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