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The Problem with Ford Sync

January 6th, 2009 · No Comments

There is an old adage in the tech industry “innovation is good, but not at the cost of functionality”. This means that you need to do what your customer bought the product for really well, first, then you can make the experience unique and innovative.
This is true for Google and Search and Apple and the [...]

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Tags: Automobiles · Autos · Kiwi Stuff

Car Companies their own Worst Enemy

December 3rd, 2008 · No Comments

It is not often you get to see Fortune 500 CEOs admitting to mea culpas. Granted Nardelli is only a new car person (from Home Depot), however it was most telling that:
“The mistake Chrysler probably made during that period is that we were responding to the customer who wanted bigger, more expansive, higher horsepower vehicles [...]

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General Tsao’s Motors

November 30th, 2008 · No Comments

Uploaded on Flickr by stephen_woolverton
The popular Chinese Buick
A considerable amount of trees (and bytes for that matter) have been soaked up debating the merits of an automobile bailout. From what I have read there has been an almost unanimous animosity towards the US automobile industry and the executives in particular. The only defense I [...]

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Tags: Autos · Cadillac · Chevrolet · Chevy Volt · Kiwi Stuff