Kiwibloke » Zune Sales Plummet 54%

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Zune Sales Plummet 54%

Submitted by Kiwi Bloke on January 25, 2009 2 Comments

Buried in the Microsoft latest SEC filing is an interesting and noteworthly comment about the Zune player:

Zune platform revenue decreased $100 million or 54% reflecting a decrease in device sales….

This means the Zune went from $185M for the quarter ending Sept 2008 to $85M for quarter ending Dec 2008. The December should be it’s best quarter because of the Christmas sales. However what has happened is that the Zune was universally spurned as a holiday gift.

We expect a major shakeup soon inside the Microsoft Entertainment Division which also holds the XBox 360 and game products.

2 Comments »

coffee says:

February 13, 2009 at 12:49 pm

I know what Microsoft should do: get someone besides the big, hairy guy with a Zune tattoo to be their marketing front man/woman

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vijy from Lung Cancer says:

November 26, 2009 at 3:23 am

Zune is not at all attractive to consumers compared to ipods and iphones.

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