The controversial new ad from Air New Zealand has staff (including CEO Rob Fyfe) walking round in body paint and nothing else. This of course requires some strategic camera angles and well placed props. You can see the making of video after the jump.
The music is “Under my Skin” from Gin Wigmore.
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12 responses so far ↓
1 Joey from Review // Jun 8, 2009 at 5:58 am
Wow! that’s some creative costume. When I saw it first, I couldn’t realize it was just body paint.
2 Mark from Rental Homes in Florida // Jun 13, 2009 at 1:49 am
It’s a good thing Air New Zealand has such an attractive workforce. A campaign like this would be problematic if, say, Dunkin’ Donuts tried it.
3 Air New Zealand Safety Video Bares All (Video) // Jul 2, 2009 at 9:05 am
[...] New Zealand has updated it’s Safety Video as part of it’s “Nothing To Hide” campaign. These are real staff dressed in nothing but body paint and strategically placed [...]
4 Anthony from HID Kits // Jul 2, 2009 at 11:41 pm
Haha I had to watch it twice before I realized it was just body paint.
5 Ryan from Pennyfieds // Jul 21, 2009 at 4:28 pm
I thought those are some kind of wet suit until I read the comments that those are body paints
Ryan@Pennyfieds´s last blog ..Luxury North GA Cabin Rental
6 Jeff from portable air conditioner // Jul 22, 2009 at 11:41 am
I think that’s a great commercial – you have the message behind the company blatantly available to the viewers. This type of commercial while controversial will cause word of mouth at work & meetings. Great for further advertising!
7 Karen // Aug 16, 2009 at 12:18 pm
It is refreshing to see innovative and creative advertising. The Air New Zealand video got it right with the ability to grab the consumer’s attention. Bravo!
Karen @ Barack Obama Costume´s last blog ..About
8 Lucky from Dog Halloween Costumes // Oct 12, 2009 at 2:29 am
Haha, nice one! Truly an advertising classic. I didn’t realize it was body paint although I did expect it. Here’s another idea, body paint for Halloween, anyone?
Lucky @ Dog Halloween Costumes´s last blog ..Hat and Collar Dog Costumes
9 Marcus from ac repair // Dec 14, 2009 at 5:27 pm
Its funny, as long as everybody looks as good as the actors in the video.
Marcus@ac repair´s last blog ..AC Repair St. Pete – Guide to Air Conditioner Repairs
10 Amanda from condos new york // Jan 18, 2010 at 8:06 am
Oh, wow, it so cool! very funny
:):). The costumes looked so naturally. ha ha great! I thought it was real clothes.
Amanda@condos new york´s last blog ..Residences at Mandarin Oriental – 80 Columbus Circle – NYC condos for sale Upper West Side
11 Sammi from Zorro Costumes // Feb 3, 2010 at 5:52 am
Haha – thats a cool video. I dont really see why its controversial however…nothing worth hiding is shown in the video so I dont see what the problem is…
Sammi @ Zorro Costumes´s last blog ..About Us
12 Alan from Tulsa Homes // Feb 8, 2010 at 2:13 pm
I really appreciate the director of photography of this video for this incredible composition and camera angles, which makes the video a pleasant to watch, otherwise with such a controversial topic would have ended in vain.
Alan@Tulsa Homes´s last blog ..Protecting your Tulsa Property from Flood Damage
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