Country Brand Index
FutureBrand has release their annual Country Brand Index, and once again New Zealand scores big including the most desirable place to visit in the world.
CBI, now in its fourth year, is a comprehensive study of approximately 2,700 international business and leisure travelers from nine countries conducted by FutureBrand, a leading global brand consultancy, in conjunction with public relations firm Weber Shandwick’s Global Travel & Lifestyle Practice. This year’s index includes rankings and trends as well as travel motivations, challenges and opportunities within the worlds of travel, tourism and country branding.
New Zealand also ranked number one in Authenticity, Natural Beauty and Friendly Locals . New Zealand ranked very highly in the key travel items including safety, most likely to extend a business trip and rest and relaxation.
Of the 30 individual rankings NZ ranked in the top 10 for 12 of them (ranking):
- Authenticity (1)
- Natural Beauty (1)
- Outdoor Activities (2)
- Extend a Business Trip (2)
- Political Freedom (2)
- Most Like to Live (2)
- Environmentalism (2)
- Safety (3)
- Rest and Relaxation (3)
- Most Impressive in last 12 Months (4)
- Families (5)
- Standard of Living (9)
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