Country Brand Index
FutureBrand has release their annual Country Brand Index, and once again New Zealand scores big including the most desirable place to visit in the world.
CBI, now in its fourth year, is a comprehensive study of approximately 2,700 international business and leisure travelers from nine countries conducted by FutureBrand, a leading global brand consultancy, in conjunction with public relations firm Weber Shandwick’s Global Travel & Lifestyle Practice. This year’s index includes rankings and trends as well as travel motivations, challenges and opportunities within the worlds of travel, tourism and country branding.
New Zealand also ranked number one in Authenticity, Natural Beauty and Friendly Locals . New Zealand ranked very highly in the key travel items including safety, most likely to extend a business trip and rest and relaxation.
Of the 30 individual rankings NZ ranked in the top 10 for 12 of them (ranking):
- Authenticity (1)
- Natural Beauty (1)
- Outdoor Activities (2)
- Extend a Business Trip (2)
- Political Freedom (2)
- Most Like to Live (2)
- Environmentalism (2)
- Safety (3)
- Rest and Relaxation (3)
- Most Impressive in last 12 Months (4)
- Families (5)
- Standard of Living (9)
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22 responses so far ↓
1 Auckland and Wellington Best Cities In World To Live // Apr 28, 2009 at 8:55 am
[...] Nonetheless the top cities consistently rank highly in many other surveys including best places to visit and stay. [...]
2 bentour from bengkulu tourism // May 10, 2009 at 5:03 am
why Indonesia didn’t in list the county desirable to travel
3 m b from Phuket Thailand Hotels // May 30, 2009 at 8:23 pm
Thailand should be listed in top 3 i think! Bangkok, Phuket, Krabi and Chiang Mai or amazing places!
4 Proudkiwi // May 31, 2009 at 9:43 am
Go the Kiwis! we are the best country in the World! by far
5 kiwibloke // May 31, 2009 at 6:52 pm
Thanks Proud Kiwi. Not sure we are the best country in the world, just have a lot to offer.
6 Dankuna // Jun 2, 2009 at 1:59 pm
It is very interesting location but very far for travel from Europe.
7 Jayanta // Jun 16, 2009 at 2:34 am
Thailand and New Zealand both are in top 10 destination for the traveller.
8 Martin // Jul 6, 2009 at 4:39 pm
I’m also supporting green way of thinking. If you need travel attractions in NZ you can find it on my site. With proper travel route you will save money and time (fuel). Enjoy!
Martin´s last blog ..Green travel by car
9 Tom from European Cruises // Jul 8, 2009 at 3:02 pm
I have been twice to Thailand, but never had the chance to visit New Zealand. From pictures, it seems like a very beautiful country, and hope to get the chance to visit it one day.
Tom@European Cruises´s last blog ..Ohio River Cruises
10 Gerard // Jul 13, 2009 at 5:07 am
Using this website http://tinyurl.com/nyhvzn I was advised to go to Kiwi land… Funny, just give in some queries and it gives you a destination.
11 Alsa from Caribbean Travel // Jul 16, 2009 at 8:13 pm
I feel in love with NZ after watching Lord of the Rings, seriously what a beautiful country!
Alsa@Caribbean Travel´s last blog ..Caribbean Activities- Golf
12 Billy Bui // Jul 21, 2009 at 10:46 pm
I think that Vietnam should be in this list.
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Vietnam travel destinations Vietnam hotels and resorts
13 Max Barcelona // Jul 22, 2009 at 11:33 am
Interesting post. But do you know in which position is Spain? What a pitnot being classified in the Top 10
, especially now that Air New Zealand flies over from Auckland.
14 Emme from Galapagos Tours // Aug 5, 2009 at 7:16 pm
This doesn’t surprise me, from what I have heard about New Zealand from friends – the country is beautiful and diverse. I’ve never ventured out of the Americas, but NZ is at the top of my list of places to go. Thanks for the post.
15 David from Leadership Skills // Aug 17, 2009 at 3:20 am
Aw, I think that NZ definately deserves this prize! I’m just pleased that the UK landed 7th
. Thats not bad! We beat France, muaha.
David@Leadership Skills´s last blog ..Leadership Development
16 Amy Wagner | Camping // Aug 20, 2009 at 6:58 am
I have just come across this site and it really is wonderful, I would love to visit New Zealand they really have a beautiful country, in fact I was watching a program just last night on the place and really have some beautiful scenery. From high mountains to flowing rivers that look great for fishing.
17 Peter from Miami Hair Extension // Aug 24, 2009 at 3:55 pm
I’m not really surprised to see it up at the top of the list. Its a far away destination for most people and a very beautiful country to visit.
18 dave from Adventure Travel // Aug 27, 2009 at 7:51 am
I spoent 3 months in New Zealand a couple of years ago and wish I could have spent longer.
It is a beautiful place, great people and friendly culture.
Can thoroughly recommend swimming with seals in Kaikoura!
dave@Adventure Travel´s last blog ..‘Win Your Dream Holiday!’ – ipoints.co.uk
19 Charlie from Best Hotel Bangkok // Sep 6, 2009 at 6:04 am
I am lucky enough to live in the south island NZ and am married to a Thai lady so travel there often so really do get the best of both worlds.
I love both countries.
Charlie @ Best Hotel Bangkok´s last undefined ..If you register your site for free at
20 Aussie // Sep 7, 2009 at 10:12 pm
I like the list you have up there, but I must say 2 things suprised me, 1 was to see Maldives in the list and 2 to see New Zealand up there at #1, but after thinking about it for a bit, anyone that has been there and have toured the islands can tell you how beautiful the country really is.
Australian Survey Sites´s last blog ..New Reviews are up
21 monika from hostels Sydney // Oct 31, 2009 at 7:10 am
New Zealand is very fabulous place i spent i month there i wish i could have spent some more time there.thanks for the information.keep it up.
22 saurabh from hostel Sydney // Nov 12, 2009 at 7:08 am
New Zealand is absolutely fantastic place and i would love to go there and i really like wellington really much.
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