Whilst Apple’s iPod and iPhone products continue to create new sales records, Microsoft’s Zune player pricing continues to slide with discounts ranging from 17 to 20% off retail according to Amazon.

Whereas the iPod at the retail level is sold at list price, online it attracts only a 5% discount at most.

The dramatic discounting for the Zune reflects the poor demand or it could be a consequence of large stocks in the channel.