TheZune player continues to struggle against strong competition from it’s own “Playsforsure” partners Creative and SansDisk, both soundly beating the Zune player in sales.

“Apple has dominated sales of MP3 players almost since it entered the market five years ago. In contrast, there are already questions about how sustainable Microsoft’s Zune sales will be. NPD’s own weekly data had Microsoft falling from the No. 2 vendor of MP3 players in its first week to No. 5 in its second week.”

Technology News: iPod: Zune Makes No Dent in iPod Market Share

For the week ending December 31st, the Zune player was knocked down to position 81 in the consumer electronic sales behind:

• 1 - Apple 30GB Video IPod (Black)
• 7 - Apple 80GB Video IPod (Black)
• 36 - Creative Zen 30GB Player
• 51 - Apple 30GB Video IPod (White)

Bear in mind that Microsoft deliberately released the Zune to be incompatible to Playsforsure to drive their partners out of the market, they still have a long way to go in order to remove this competition from the market.

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